Hersheys, The Borg of the Chocolate World?
Well, OK, that’s a tad over-stated. They aren’t “the” borg – there are others, too. Seriously, though, I’m really not a fan of Hershey’s chocolate. To my taste it’s always too sweet and lacks creamy richness and cocoa flavor. Oh, sure, I’ve enjoyed a Kiss or two from Hershey, but I swear it was mere sugar lust, without a trace of chocolaty romance. Brief, meaningless flings, having nothing to do with my true feelings for the real, true, chocolate love I now know.
I think I’ve stretched that metaphor to the breaking point, so let’s move on the actual content of this post.
Hersheys, besides the mediocre stuff they’re known for producing – the eponymous Hershey’s Bar, the Kiss, etc., also owns a whole bunch of smaller chocolate makers, including premium organic chocolatier, Dagoba. As far as I can tell, the corporate behemoth hasn’t harmed Dagoba, its green approach to business, or its precious product in any way. On the contrary, it has given them wider distribution, allowing easier access to great chocolate for all of us. So I guess Hershey’s can’t be all that evil. And besides, they’re resposible for Reeses Peanut Butter Cups…